When it comes to ranking your site’s page in the local rankings, it’s apparent that you need to do some basic SEO in order to compete.
Fortunately for us, there are clear guidelines that will help you rank your pages better, and most of them are doable without being the head geek at Google.
To help get you going here are 10 tips for small business SEO that will help.
10 SEO tips for small businesses
Create compelling, rich content – Longer, highly relevant content is prized by Google and is part of their ranking algorithm. Write for your readers, not for SEO!
Make your URLs simple and telling – Make your page URLs an indicator of what is on your page by simply looking at them, Using your primary keyword here if possible.
Know your keywords – Make each page focus on one primary keyword, and that said, don’t overdo the use of that phrase. Aim for a 1-3% keyword density on the page.
Create your Google My Business listing – Google’s latest local business incarnation is a suite of all things local business: Google+, Maps and more. It’s essential you have an optimized Google My Business presence if you plan to do well in local rankings.
Optimize for mobile – Never more vital than now, as Google announced that beginning April 21st, 2015, they will penalize non-mobile friendly sites on all mobile search results, which is about 50% of total web traffic today. Don’t be left out!
Optimize images – Making sure your images have accurate (not-keyword stuffed) ALT tags, as this is a ranking signal in the search algorithm.
Mind your NAP data – Make certain that the information you present to the world is consistent across all your web platforms. Get all names, addresses and phones, along with any other identifying info straight.
Generate user reviews – Encourage your customers and users to leave a positive review for you, especially on Google+, as this will have a big effect on where you rank.
Meta data – Make sure that each web page has optimized Meta data, in particular title tags, description, along with only 1 H1 tag per page.
Use Google Analytics – Or something similar in order to know what is going on with your site. Analytics, along with Google Webmaster Tools is a great start!