It’s hard enough making sure you fit enough time into your day to make your social media efforts happen. It’s a tragedy if all that effort is wasted!
After wracking your brain to think of thoughtful and useful posts for your Facebook, Twitter, LinkedIn and Google+ account or whatever combination you happen to use, if nobody is moved to click on the links you’ve got in those posts it’s just not worth the effort.
Instead, take a look at a couple of ways you can coax a click from your readers, and start making social media work the way it’s supposed to.
3 Ways to get more clicks from your social media posts
Use calls to action – You want to actively ask for the click and the share. Don’t simply assume that because what you have waiting for them on the other side is awesome that they’ll somehow know this and click. Let them know what to do! It’s not pushy, it’s marketing. Use the power of their subconscious to your benefit; people will often do just as instructed, if instructed.
Include imagery – We are a visual lot, loving our videos and pictures. Be sure you include compelling images and videos in your posts to get the best results possible. In some cases, even the promise of a video will do the trick, by having a static video image that clicks through to your video, wherever it is you want that to be.
Make it a no brainer – What’s in it for me? You need to make the decision to click a real no-brainer. Offer such value or need to learn information on the other side that your readers literally can’t help but click your links. If you are offering a bribe, make it a great one, valuable and in context with your ultimate goals. Don’t be afraid to stir the pot, either. Controversy sells, and in this case, you need to sell that click. Just be truthful and watch your click through rates soar.