Everyone wants better conversions. It’s a necessity to remain in business, so the science of conversion optimization is gaining more and more importance.
Even the slightest variation can increase or decrease conversions, so you’ll want to get really good at this!
There are countless ways to help you improve your conversion rates, but here we’ll focus on 7 tips that can make a huge difference.
7 Smart tips for better conversion optimization
Don’t give a lot of options – One of the most sure-fire ways to get people to abandon a cart or web form is to ask for too much information. Likewise, even showing too many choices can freeze potential customers into inaction, and thus lose the sale.
Test it all – Test each and every element of sales pages, because this is where you make your money. A single word misplaced can be the difference between a sale or nothing. Use A/B tests, as they are less burdensome to run and can give you quick results.
Know your colors – Colors evoke emotions, and if yours are producing a message in opposition to your sales message, you have a problem. Make sure you understand the science of colors as they apply to sales.
Visual content is huge – Since it’s been proven that the brain processes visual media 60,000 times faster than textual data, it’s important to understand that you need not only to have imagery in the form of videos and pictures, you also need the right ones. Test this carefully.
Take care with your calls to action – Don’t use the stock buttons everybody else does. Make sure you test the shape, wording, placement and colors of your calls to action and buy buttons.
Remove navigation – Eliminate navigation to anything other than the action desired on pages where you are hoping to make a conversion. Your page should have but one purpose, and one purpose only. Don’t give them a chance to be distracted by anything other than the task at hand!
Rely on data, not emotion – Make sure your decisions are informed by data, and not emotion. Even though you like something doesn’t mean it will convert. Test and be ruthless when it comes to conversion optimization!