Every one of us want our web pages to rank well, and often times we think that simply putting up a wealth of great content will do the trick, but we’re here to tell you that there is a bit more to the recipe than simply adding words and images.
Draw back the curtain and you’ll find that Google is especially concerned with a number of geeky factors. Get these wrong, and you’ll be left scratching your head wondering why all your superb content isn’t ranking well.
Let’s have a look at a 5 ways you can better optimize your pages to be more Google-friendly.
5 Ways to optimize your web pages technically
Page speed – You might have heard the latest human attention span statistic; that we now are transfixed a mere 8 seconds, one second less than a Goldfish. Therefore it should not be a surprise that Google probably will not rank your site well if it loads slowly, as people will consider this a poor user experience, or simply not go there at all!
Internal links – Google likes to see a good internal linking plan, one that provides users with useful links to relevant pages within and outside of the site. And also this plays a role in passing Pagerank. In addition, don’t make the mistake of having multiple navigation menus. Use one, as well as a sitemap and a link back to your home page from each page.
Clean up your Schema – Schema.org has become the agreed upon Web language for search engines to best understand what your pages are all about. Your webmaster can help you ensure that your pages are Schema compliant.
Employ expected HTML – The traditional HTML elements that are used to determine what your pages are saying should be in place. A few of these would be items like H1-4 tags, image alt tags, site descriptions and a few others.
Proper use of keywords – Utilizing your keywords throughout your page in the places Google wants to see them such as in title tags, page URLs, post and page titles together with other tags and textual content should go a long way toward helping you rank for your chosen phrases.