How and Why to Make Your Pages Load More Quickly

How and Why to Make Your Pages Load More Quickly

If one of your goals is to best optimize your site for search, then you might be aware of the importance placed on having your pages load quickly. There are a variety of good reasons why you’ll want to make sure this is so, among them… It’s undeniably a...
Best Practices for Local SEO in 2015

Best Practices for Local SEO in 2015

As Google keeps refining their local algorithm, we’re finding that local SEO is taking on even more hats we need to wear. You truly need to be mindful of an ever-growing number of aspects that make up local SEO. While that is true, what’s also true is the...

Understanding the Power and Utility of Social Proof

If you really have no idea what the concept of social proof is all about, let’s define it right here. Social proof is the idea that people will shape and conform their ideas and beliefs to the prevailing wisdom of the crowd, assuming that it is believable. The...
Why You Need to be Using Online Coupons

Why You Need to be Using Online Coupons

A lot of people might think online coupons are so 2012, but the truth of the matter is, they are more valuable to your business now than ever before. The fact is, 55% of all internet users now routinely access and use online coupons, resulting in more and higher...