When you’re just starting out with your small business, the urge is omnipresent to attempt as much as you can yourself. This is not only from a cost standpoint, but also a sense that you can do this. While it’s a smart idea to have a basic grasp on things, there are plenty of things you’ll need help with, and just don’t make sense to try and learn.
For example, coding a website from the ground up demands a skill set you probably don’t possess, and would take a while to learn. Best to hire that out. This isn’t always true. Some things you can and should do. Let’s look at several of the factors that will inform your decision on whether to go with DIY or DFY.
What to think about when choosing DIY or DFY
- Ask yourself what you truly want to do in your business. Do you want to be the one doing all or most of it, or do you not want to “work” in your business much at all, wanting instead to be the executive or visionary.
- Brutally assess your skill sets, and weigh whether or not it makes sense expense and time wise for you to do a particular task.
- If you do hire out, seek to get personal recommendations when possible, and never pay in full upfront. Schedule payments on a staged delivery basis, to make sure that the work will actually get done and that you won’t get taken for a bundle.
- One item you should carefully consider outsourcing is your sales and email copy. These are extremely important items, and it’s very easy to write bad or mediocre sales copy. This will do you incalculable harm. There is an art and science to this, so make sure whoever does it knows what they are doing.
- Strive to adhere to an overall vision for your online presence. This is especially important if you are hiring out a lot of the work, as competing viewpoints can creep in, clouding your original vision. Stay true to your view!
At the end of the day you’ll need to make a decision which style, DIY or DFY, best suits your business. Just make sure the decision is one that’s in the best interest of the business!