Keeping up with all of the trends in marketing can be a full-time task, and it’s no different with email marketing. Over the last several years there have been changes made that only make an already effective technique even more so. Nevertheless like all business models, there are some best practices you’ll want to follow for the greatest results possible. Let’s detail some of those for you here and now.
Here are what we consider ten best practices for email marketing right now
- Use short, attention grabbing subject lines – Avoid spam words, and be sure you are being bold without straying into untruth. Tell them what to look for.
- Optimize your emails for mobile – Since now as much as 67 percent of all emails are being viewed on a mobile device, if you’re not doing this you are losing ground.
- Personalize the “From” line – Using an impersonal return address such as email@example.com will more than likely get trashed.
- Utilize several calls to action – If you really want the click, sell it, and make sure you have one of these above the fold.
- Keep body of email short – Brevity is the clear winner these days, when everyone is pressed for time. Use short, clear paragraphs and text.
- Utilize videos and images – Videos and compelling imagery can often make the case your words may not. Everyone likes to view, so be sure and give them what they want.
- Emphasize benefits to reader – Don’t spend time talking about you: all they really want to know is what’s in it for them, so be sure not to disappoint.
- Don’t send too little or too much – This is one you need to test, as all audiences are a bit different, but rest assured that once a month is too little, and a dozen times a week is too much.
- Encourage and enable social sharing – Using social sharing effectively doubles your click through rate. Any more questions?
- Deliver valuable content – The best thing you can do to get better results from your email marketing is to consistently deliver awesome content. Doing so will brand you a star in your niche, and word will get around.