Simply having social media accounts for your business is a good beginning, but you’re unlikely to see any real benefit from social media if you aren’t making regular posts and engaging with your readers.

social media maintenance boy with rake

Most businesses don’t have a plan with respect to social media maintenance. It seems like an insurmountable task to keep up with, especially if you’re wanting to maintain several different platforms.

Let’s look at 5 tips for making your social media less of a chore and more of a revenue and lead generating channel.

5 Ways to make your social media maintenance easier

Give consideration to your platforms – Unless you have a smart and large staff, you really won’t have the ability to handle more than just a few social media platforms at once. Take a hard look at where your customers are most likely found, and start there. Make sure you are choosing at least a few of the major ones: Facebook, YouTube, Twitter and LinkedIn.

Have an editorial calendar – Scheduling your postings, except for the spur of the moment posts, can take a lot of pressure off of your staff, and help you run social campaigns at the same time. This is also where tools can play a part.

Cross promote – Use your various social channels to send traffic to each other. For example, announce your blog posts and videos on Facebook and Twitter. Use LinkedIn in a similar fashion. Sending traffic to your YouTube videos can help in many ways.

Repurpose other content – Using snippets of blogposts, videos, and other related content adapted for your social media can help you put together relevant content.

Share great content – Strive to share great content you find from other sources on the Web that your readers will like. This is a great strategy to improve your own authority. Not only will this help you in the content creation process, but your readers will thank you!