We all want to get our videos seen by as many people as possible, and the easiest way to do that is by utilizing what has become known as Video SEO. The truth of the matter is, it’s really not all that hard to get first page rankings for your videos if you follow the basics, and soon find yourself reaping the benefits that a page one ranking in YouTube or Google (or both!) can bring.
So to get going on making that happen let’s have a look at 5 tips that can help you rank your videos better.
5 Essential tips for Video SEO
Making a good video – Good videos are probably the best video SEO you can do, and the benefits of having a video that is popular are enormous. Strive to put your best foot forward here, and the rest might take care of itself.
Do keyword research – If you wish to rank for a specific keyword, you’ll need to do your research to make sure you are targeting the best phrases you can. This will allow you to find other keywords to use in your description, tags and other videos as well.
Optimize your titles and descriptions – Using the aforementioned keywords in these is key, in addition to being sure to include any links you’d like people to visit at the beginning of your description, along with the YouTube video link at the end. This is so that if anyone uses your content, you’ll be linked back to.
Get social signals – A major part of ranking videos these days is the presence of social signals. Shares, views, embeds, channel subscribes and comments all play a big part in where your video ends up. Do not artificially inflate these with fake views and comments, as these are easily discovered and will not help your cause.
Get links – Oftentimes you will not need to do this last step, if you have done the previous ones, but in the case of hard to rank for keywords, you might need to build backlinks to your video. Again, make an effort to do this organically and not artificially, or it may have the opposite effect of what you’ve wanted.
Quality marketing videos create a powerful on-line presence for your business.
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