One of the most rapidly growing segments of content marketing is something called visual marketing. Essentially this involves utilizing and optimizing images within content and as content, and then taking advantage of the tremendous reach and viral nature of social media to spread this content far and wide.
Since we now know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it ought to be no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.
How to make your own visual marketing work
Utilize the social media image giants – There are several social media networks that combine the visual aspect with a thriving and vibrant social media community. The big ones that come to mind are Pinterest, Instagram, YouTube, Facebook and Twitter. All have visual capacity that boggles the mind.
Add visual content to blog posts and articles – There is really no rational reason not to include visual content in all textual pieces you develop. There are lots of places to get free images, and you can easily create your own with tools like Canva and PicMonkey.
Optimize images and videos – Be sure you optimize visual content with appropriate titles and keywords. This will not just help them rank better in the search results, but also allow people to find them with a keyword search.
Use Slideshows and Infographics – Two super easy but extremely effective ways to utilize visual content is through the use of slideshows and infographics. These both are search engine favorites, and get loads of direct traffic and shares also.
Okay, let me provide you with one more bit of stunning information that will get you thinking: Were you aware that the average Pinterest user clocks on average 1 hour and 17 minutes on the site compared to 36 minutes on Twitter and 12.1 minutes on Facebook? Let’s hear it for visual content!