You’ve heard it a thousand times, nevertheless, content is still very much King. Google loves to rank new fresh purposeful content, and most businesses fail at least partially because of a dire lack of content.
It doesn’t matter if you sell the very best widget ever to come down the pike; if you can’t or won’t articulate that in various forms of web content in a regular fashion, no one will care.
So how do you go about crafting all this wonderful content? The first thing to know is that you can do this very simply when you create a content marketing plan and determine to stick to it. Let’s check out several steps toward generating your own content marketing plan.
Developing a terrific content marketing plan
Determine who your audience is and what they want – Each and every business is unique in that it possesses a demographic singular unto itself. You’ve got a set of customers and people attracted to what you do that is yours and yours alone. Pinpointing this audience and getting an idea of what it is they want to know, and dovetailing that with your business goals is the task here.
Decide on types of content – There are many types of content you can use, from simple blog posts to whitepapers, videos, infographics and much more. Determine what you are best able to produce and get on with it!
Create an editorial calendar and stick to it – This part is key: be sure you commit to a publishing schedule and stick to it. Schedule your content in advance, to ensure that not only does it get done, but so that it can coordinate with promotions, product launches and other activities you have taking place in your business.
Promote your content – Once you’ve created this wonderful new content, don’t make the fatal mistake of doing nothing about it. Get out there and tell the world about it, promoting it on your social media channels and any place else you can. There is simply too much competition to be heard on the Web otherwise.