Getting ranked well in the search engines is no easy task, so shooting yourself in the foot by making costly SEO mistakes is, well; not advised.
Many times it’s unintentional, and other times it merely illinformed. However it occurs you can be sure the results are exactly the same: lost rankings, penalties and lost revenue.
So in the spirit of helping you avoid these expensive and foolish mistakes, let’s take a peek at 5 common SEO goofs that can cost you big time!
5 SEO Mistakes you don’t want to make!
Poor On-Page SEO – Simply put, Google has more than 200 ranking factors that it uses to properly categorize and rank your website. A lot of this can be found in the on-page SEO that is done, not done, or done badly. Ensure each page has a proper title tag and description, images are properly tagged, and make sure page load times are quick.
Not diversifying your keywords – The days of stuffing your pages with the keyword you wished to rank for are gone. You still need them, but make an effort not to hit visitors over the head with them, and be sure to include relevant verbiage throughout the page as well.
Duplicate content pages on your site – An easy way to get penalized by Google is having duplicate content on your site. It appears to them as though you are trying to get more pages ranked for the same keywords by using the same content. Whether or not it’s your intention, it will cost you. Look in your Google Webmaster Tools account to tell if they come across any issues with this.
An intentionally bloated link profile – You can’t always control who links to your pages, but if you’re going out and intentionally obtaining thousands of incoming links to your site that are not obtained naturally, you’re asking for it. Buying links is an easy way to get a Google penalty that will be difficult to come back from.
Indexability issues – If Google can’t find or read your pages, you might have a problem. (You WILL have a problem!) There are a number of ways this can happen, from broken links to faulty redirects, too much flash and even blocking the search engines entirely. Hopefully this one you’ll not fall victim to!