Responsive design is clearly the buzzword for web design these days, and for good reason. The proliferation of mobile devices, accounting for approximately half of all web searching, gives added importance to making sure your pages render well on any device. There’s a lot to consider here, and if you’re not actually designing it yourself, (most of us are not!) you do need to possess at least a basic understanding in order to communicate your needs to your developer.
While your web designer (if that’s not you) will do most of the heavy lifting, below are 5 tips for making responsive design work well for your site.
5 Tips for Implementing Responsive Design
Make a plan – Real no-brainer there, but you’d be amazed at how many times specific plans are not made, resulting in a lot more cost and time wasted than need be. You have to be able to communicate your needs to the developer clearly, and doing so will require some work on your part.
Visual content – Images and videos should be carefully considered when deploying them in your responsive design. First, having too many causes your pages to load slowly which results in bounces, lost visitors and revenue. Not what we want, right? Make sure you size everything consistently and properly for small devices, and test them out once done for distortion and load times.
Keep your textual content brief – No one wants to read a lot of text on a small screen, so don’t make them! Tailor your mobile content to hit the high points, and perhaps even summarize. Linking a more complete version of the content on your main site is not out of the question either.
Test calls to action and button sizes – On smaller screens, the size and visual impact of a call to action and accompanying button come in to play. You don’t want them to miss it, or worse, have the button so small that it’s difficult to actually click. Not good. Test religiously.
Aim for a clean design – Leave out anything you absolutely don’t need, Mobile searchers are known for even less patience than the average Web surfer, and if your page is loading slowly as a result of unnecessary elements, you lose!