It can be quite easy to succumb to the big black hole of social media. By that I mean you spend tons of time and perhaps money to run consistent, content filled social media posts, but still to your dismay, find that nobody is interacting with your posts, there is no substantial sharing going on, and even worse, your links are not getting clicked upon.
There are a few ways to escape the black hole of social postings, and we’re going to cover that right now.
3 Tips for optimizing your social media for more clicks
Ask for Shares, Likes and Retweets – Don’t be shy about asking for what you want. If your content offers value, perhaps all your readers need is a little nudge to get them acting. Engage at every opportunity, and do your best to speak up and get the party started. Also, be sure that you are enabling social sharing on all your pages, so they have the option to share.
Be sure to craft your call-to-action with care – Just because you stick a link on the page doesn’t mean anyone is going to click it. Give them a reason and a need to do so. Make your calls to action benefit filled and problem solving. Also, be as specific as possible: “Access this today to get rid of your acne in 3 days!” works a lot better than a generic “Click here”.
Get creative with imagery – Across every social network you can think of, images rule. Pinterest, Instagram, Facebook, and for that matter YouTube all possess robust image and video capabilities. And you know, no one is shy about sharing images and videos with their circle of influence.
Do your part with asking for the shares, optimizing your content, and getting to the point with your calls to action, and we’re positive you’ll see a many more clicks in your social media.