All of us want to rank our pages high in Google’s search results, and as time goes on, the factors that determine where your pages rank is constantly changing.
There are at this count in excess of 200 items that play a part in the Google search algorithm, and keyword relevance is one that we’d like to focus on here. We feel that keywords, while only a factor, influence the remainder of the ranking in many ways. In a way, it’s where everything starts.
In a search world not so long ago and far away, you could get top-notch rankings just by stuffing as many of your primary keywords into your content as you could reasonable fit. Not any more. These days Google’s search algorithm has become smarter, and is able to discern a great deal more intent, and recognizes keyword stuffing instantly.
No longer. Google’s search algorithm is now so advanced it takes into account many different aspects to figure out where to place your page. Let’s look at how keywords affect this now.
How keywords fit into your search rankings
Shaping your page content to focus on a particular keyword ranking is something of an art. Many times the domain name may have little to nothing related to the keyword in question, and that is one reason why keywords in domain names are no longer the signal they used to be.
Today having the keyword in your URL, title tag, H1-5 headings and sprinkled judiciously throughout the content is the best way you can help your cause.
What keyword tactics can hurt you
There are some ways you can shoot yourself in the foot in this respect as well. Keyword stuffing, that aforementioned relic of yesteryear, is one.
One more way is through the improper use of anchor text in your site’s backlinks. Having all the backlinks that appear for a particular page using the same anchor text, and all be followed links, is a sure red flag in this current algorithm. Go for as natural a link profile as you can create, and vary your anchor text with natural phrases that would occur, such as a few “click here” and the like.