In the world of paid advertising Facebook Ads have become the number one tool for marketers hoping to get their offers and content in front of vast audiences for a reasonable cost. When compared with other pay per click platforms, such as Google Adwords, Facebook Ads are a Godsend, giving you a powerful tool at your disposal.
It’s possible to precisely target a vast number of people you may never before have had access to in a matter of minutes, and with a message targeted directly to them. There are some best practices you need to be aware of to get the most for your advertising buck, and we’ll get you started off down the road to profitability with these 5 tips for using Facebook Ads.
5 Best Practices for Your Facebook Ads
Become a targeting master – The single most effective way to achieve success with Facebook Ads is to become a whiz at creating targeted audiences for your ads. This is really not as fearsome as it sounds, as Facebook offers you a number of great tools to help, notably one called Audience Insights. Start using these to drill down and create the prefect audience for your offers.
Use Mobile and Desktop – Right now the best converting ads seem to be the desktop ads and mobile. Right side ads can also work, but test your offers carefully there. Since mobile now is used more than half of the time to access Facebook, it makes no sense not to use it.
Segment and Daypart – Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, look into the new feature of dayparting on your ads, delivering them only when your customers have the best shot at seeing them.
Use original, compelling images – Do not use imagery that has been seen by everyone on Facebook dozens of time. Create your own images, and make them get noticed, as a terrific image can do all the heavy lifting for your ad!
Check out lookalike audiences – One of the latest and greatest of Facebook’s ad innovation, is the creation of lookalike audiences, where you build new audiences of people similar to previous audiences you’ve created, emails lists, and more. This one is a game changer.