Heading into a new year we like to look at what we should do to make elements of our content marketing better, and this year is no exception. Since content is still the once and future king, it is altogether appropriate to give it importance.
While there are always changes taking place, such as the need for longer and more quality content, the changing mediums in which that content can be delivered and more, it’s useful to consider how we can plan to fill up our content marketing calendar in 2015.
To help you get going on a plan for 2015, here are 7 tips for filling up your content calendar.
7 Tips for content marketing planning in 2015
Video – It’s been said most every year for some time, but video simply refuses to cool off. It will see another surge in growth this year, and is an ideal vehicle for delivering content. Make it your business to either start or expand your video marketing footprint this year.
Use social media more effectively – Make the most of what social media can do for your content marketing. It can be a platform, it can promote, and it can also be a valuable intelligence tool.
Look back at 2014 – Take a trip down memory lane and figure out what proved helpful for your audience in 2014. This can easily be done by looking at site analytics and customer comments, to see what struck a chord last year.
Ask the horse’s mouth – Ask your audience directly what they like or want to see, by means of a poll, quiz, contest or survey. Bribe them if needed!
Get into Repurposing your content – What worked before can work again, in a slightly different form. A popular post can morph into a video, slideshow, Facebook post or more.
Curate great content – Another excellent way of providing value for your audience while at the same time boosting your own authority and content is by curating content you find on the Web.
Try something new – There are surely forms of content you’ve yet to try that your audience might find interesting and informative. This could possibly include podcasts, image directories like Pinterest and Instagram, or more. Don’t be afraid to experiment!