instagrammarketingHave you considered using Instagram for anything other than posting the latest photos you take? Perhaps using it for a business purpose, maybe?

While it’s really good at posting and disseminating our latest shots, it can have a positive impact on brand marketing as well. Let’s learn how that can become a reality.

7 Ways you can use Instagram in your marketing

  1. Start gathering a following – You’ll be able to kickstart this easily if you have a Facebook following by connecting your Facebook account, use relevant and trending hashtags, and also by engaging people and following them.
  2. Use videos – Instagram’s video capabilities are both unique and profound. More than double the size of the 6 second micro-video with Vine, the 15 second Instagram videos have the distinct advantage of possibly being shared with Instagram’s 200,000 members, and also the billion users on its parent site, Facebook.
  3. Create an interesting and informative profile – Like any other social media property, Instagram presents an excellent opportunity to promote your brand via your profile.
  4. Get good at networking on Instagram – Follow brands and people, employ hashtags that are brand specific, and engage with followers. Find ways to reward followers and to cross promote on Facebook.
  5. Get creative with your brand – Make it your mission to not merely post images and videos, but to inject as much creativity and excitement into them as possible, showcasing your company’s products and news in a most entertaining and visual way.
  6. Use video to chronicle your brand – Chronicling and including your followers on important brand milestones is a terrific way to keep interest and buzz alive. Announce major initiatives, products and news through video and images.
  7. Great for announcements – Instagram is an excellent way to announce new product offerings with images or videos, and give your customers a heads-up about anything new in the pipeline.

Instagram is growing dramatically right now, and with their acquisition by Facebook, they will be popular for quite a while to come. Just be sure you limit the number of selfies, okay?