Your landing pages are some of the most critical pieces of virtual content you’ve got, and we need to take all measures to ensure they perform to optimum efficiency. This is a critical piece of SEO. There are several great ways you can totally screw up your landing pages. No really, it’s easy! Before you become a victim of this unfortunate happenstance, let’s check out what some of these dreadful mistakes are, and the way you can avoid them.

See these 6 landing page screw-ups and how to prevent doing the same

Poor load times – It’s now a well-known statistic that if your page takes over 3 seconds to load, a monstrous 40 percent of impatient people will leave. Who can blame them though? Check your page loads often and take steps to make sure it appears quickly and in its entirety!

Cluttered, unclean design – Filling your landing page with everything but the kitchen sink in a badly judged effort to give the most information and sales points you can will backfire on you. Rather opt to make your landing pages clean, uncluttered and pointing to one sure purpose. You want, above all, focus here!

Unnecessary links – The only links you’ll need on these pages are links to your action, whatever that is. No social media buttons, no site navigation, nothing. If you’re anxious that you may not see them again if they exit this page, use an exit pop-up.

Too much text – Be sure to think carefully before setting up a long form salesletter on your landing pages. Many times, shorter works more effectively.

Don’t ask for the moon – Getting people to take one action is hard: give them a form packed with twenty fields and you’re just asking for it. You very likely need less information than you might think, and this is an area you’ll want to test for sure.

No mobile version – If you’ve got that onerous form cited above, think how fun that’ll be filling out on a mobile device! Optimize your mobile landing pages for size in addition to amount of content. You’ll do far better.