seo make backlinks work for youOver the last few years Google has been on a mission trying to clean up their search engine results, and as a component of that cleanup, backlinks are coming under far more scrutiny than previously.

For most, understanding what Google wants with respect to backlinks is a complicated enterprise, and one fraught with dire missteps that can lead to search engine results disaster.

Since we sure don’t want to go there, let’s examine some of the best ways we can build links in 2015 without the fear of being banned or otherwise punished.

5 Best practices of link building in 2015

Make sure you change up your anchor text

These days a site with a link profile containing 95% of one particular keyword is a sure signal to Google that there is some funny business happening, and a penalty awaits. Your job now is to ensure that you alter your anchor text to include a variety of keywords, naked URLs, and a few generic phrases like”click here”.

Go after social links

One of the most effective ways to garner new and relevant backlinks is through your social channels. This works for you in two ways, also showing that your pages are socially engaged.

Natural growth is the ticket

When you get large numbers of links for no clear reason, such as a launch or event, then Google will probably wonder why, and may do something.

Don’t buy links

There is no safe way to buy backlinks and you will eventually be found out. Avoid those pie in the sky offers of 10,000 links for $10, because it will definitely hurt you, probably very quickly!

Don’t use private blog networks

Extremely popular over the last several years, the use of private blog networks has been extensively uncovered by Google and dealt with in recent search engine algorithm updates. If you are very clever, you can create your own, but that can be quite a time-consuming and very expensive undertaking.