Mobile Marketing

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Right now, mobile marketing is the latest things to hit the marketing world. This type of marketing is just what it sounds like: marketing done through mobile devices. Text messaging is used for this type of marketing. The nice thing about this format is that it isn”t yet over-saturated with marketers, the way some other forms of advertising and promotion have become. Think back to the time when Facebook was not saturated either. When something is the most recent, people will view it as being different. Of course, being unique is fine, but that doesn”t guarantee your success. So, this is why there is a need for this article. If mobile marketing interests you, then this article is filled with tips.

Keep your messages short, sweet and to the point. Don”t overdo it. Utilize email for messages that run a little bit long. You must have a list of goals. Express the call for action for every goal and nothing more. You message should be around 200 character, which is shorter than an email, but longer than a tweet. If you can”t get your point across within that, send the message out through another marketing medium. No one wants to get a lengthy text messages. Above all, a lot of mobile devices are not able to accept longer text messages. A shorter text message has a greater chance of the receiver reading it.

Make use of the opt-in form for everything. It might be tempting to have two opt-in lists just to keep everything separate and equal and easier to track. Yet, if this is what you do, you will get fewer opt-ins. You”ll end up not getting much mobile marketing, although you”ll get scads of emails.

As a substitute, just utilize a single permission based form. People will be less likely to share details with you if you ask them for it multiple times. When filling things out, some people just kind of go into an auto-pilot mode of thinking. To avoid alienating them, however, make sure that giving you their mobile number is optional, not mandatory and that there is a permission box for mobile marketing that they have to check.

Resist the urge to send lots of messages. In the very beginning, you want to message everyone all of the time. You will have the urge to send a message to everyone on your list. Fight this urge! Fight it to the death! Sending too many text messages will just aggravate people and they will ignore them. Try to do only one per week. It”s better to keep it to one message per month. Your messages most likely will be read and get responses if you can make yourself only send out one message per month.

Remember that this particular form of marketing is unique. Don”t confuse mobile messages with PPC systems like AdWords, for instance. It differs from email, social media and video marketing as well. Mobile marketing carries with it specific benefits and limitations and it is important that you work with those as you craft your message. That”s why you shouldn”t attempt to do mobile marketing in the same way as you would other types of marketing, or you”ll be doomed from the start.

Nowadays, the last thing some people are doing on their cell phones is making phone calls.

Among other things, they spend time on their phones playing games, checking out the Internet, reading books, snapping photos and shopping. This is the reason it becomes a necessity to be able to market to them through this channel. This is just a fraction of the things you can do to raise the efficiency of your mobile marketing drive.