For a lot of site owners, optimizing your images is one of the last things you think about, if it’s thought of at all! However this can hurt your pages in several ways.
For those reasons alone, it’s high time to make sure your images are optimized. Below are 5 easy ways to help with that!
5 Practical tips for optimizing your web page images
Keep your image files smallish
– This is among the easiest and best favors you can do for your page. Large image files can take ages to load on the page, causing aggravation, abandonment, and lost sales. Amazon calculated that every second lost while their images load costs them $1.6 billion per year!
Use image filenames wisely
– Make every effort to name your image filenames with your keywords. This is a big on-page SEO item, and helps Google determine where to rank your pages. Taking a look through your analytics to discover how customers search for a particular item can help them be found easier.
Optimize your ALT tags
– Taking care to optimize your image ALT tags, also known as ALT text, is one more “make sure you do” item. This can be the difference in whether or not your images even show up in Google images or for that matter search, and it is an easy fix. Don’t neglect this one.
Use JPEGs when possible
– JEPGs have become the de-facto image filetype on the Web, and you should make use of them when you can. They provide the best quality with the smallest file size. PNG files should be your second choice, with GIFs your last.
Employ a Google Image Sitemap
– Located in Google Webmaster Tools, you can deploy an Image Sitemap which will help Google find, index and otherwise categorize your imagery, thus enhancing your chances of having those images seen in Google images and search. A handy and Google-friendly way to optimize!