Image courtesy of Stuart Miles at FreeDigitalPhoto.net

Image courtesy of Stuart Miles at FreeDigitalPhoto.net

If you sell anything online, it’s imperative for you to understand why people shop and ultimately purchase online. This kind of information can go a long way in helping you design your sales pages, ads and much more.

You may think that the reasons people give for buying online are all the same; mainly price. But you would be wrong. In reality price is way down the list. It’s a given that the online prices are usually lower, given that there is no visible overhead. However, there are some very specific and sometimes surprising reasons people give for purchasing online.

So let’s take a peek at 5 of the top reasons people purchase online.

5 Reasons people give for purchasing online

Generally a far wider selection and choice – Most online shops are apt to carry a far wider selection of goods available for purchase than a brick and mortar store will be able to display within their walls.

Social proof: reviews from other shoppers – People do care about what others think, especially when it comes to parting with their money for a product or service. They don’t want to be the first one to eat an oyster, as they say, and give sometimes unmerited trust to online reviews.

Time savings – These days all of us are crazy busy, and the thought of having to get in your car, head out to shop several stores to find the items you’re looking for at the right price and model is downright daunting. It’s is now far easier and time efficient to do it all online, and have it sent straight to your door rather than fighting traffic and burning up gas.

Can you say “Free shipping” – This is one of the top reasons people give for buying online, which at first glance makes little sense. I mean, if you went out and got it, there’s be NO shipping! But still this ranks as a top reason for buying online.

Easy return process – Face it, you may not like it. If one trip outside the house was too much, imagine how much you’ll hate two! Having a rock solid guarantee and easy return process is a major factor for people choosing to buy online.