You work your tail off getting your content to a point where you feel as though the Pope himself is going to be in awe, but when you post it, it has all the impact of a bowl of soggy cereal.

Nobody reads, no one shares, no one comments. The very elements you were shooting for in hopes of it going viral are nowhere to be found.

Rather than wring our hands in angst, let’s look at 3 possible reasons your content may not be catching fire.

3 Reasons why your content isn’t going viral

Lack of emotional appeal – This is actually the big one. Sharing content that strikes a chord on a gut level is something we all do. Be sure to appeal to your readers emotion by addressing the pain points of whatever it is your content is addressing, and showing them a way to take care of that. Writing in a more conversational, personal tone might help foster this kind of connection, versus a dry, overly technical or jargon-laden piece.

Lousy distribution of your content – This is where many of us miss the boat. There are many more places than ever to share your content, and the ease of doing this is surpassed only by the time and effort it will take to do so, but hey, you wanted for it to reach far and wide, right? Make sure you announce your content on social media channels, via your email list, and anywhere else you have your voice. Work at making connections larger than yours, and exploiting your social media contacts. Consider using paid traffic to boost your content, as in a Facebook or Twitter ad.

It’s not sharable – Think about this one: what motivates you to share? Is it inspiring, funny, moving, or just plain weird. Does it make your blood boil, give great insight or otherwise make you think? If your content isn’t achieving some of these, you can be assured your readers won’t be in a hurry to share this with their friends and followers either.