Everyone is after the same thing: to rank highly in the Google organic search results in an effort to enjoy the so-called “free” traffic that could flow from that.
Having said that, Google doesn’t make it easy on us, coming up with a search algorithm comprising more than 200 factors for ranking your pages. Wrapping your brain around all of these can be a full-time job, and there’s no assurance they won’t change it tomorrow!
Let’s have a quick peek at 15 of the more than 200 ranking factors necessary to rank well in Google.
15 Google Ranking Factors
- Make sure your primary keyword is incorporated in the title tag – Google looks hard at this to determine what your page is targeting.
- Lengthen your content – Studies are revealing that the top pages for any major keyword are in the 1000-1500 word count range.
- Faster page loading – The quicker your page loads the better. These days people just won’t wait on you.
- Primary keyword in your page URL – Another factor to help determine relevance and page intent.
- Use visual content – People are nuts about anything visual: videos, infographics, images, memes and more. Google ranks these well, partially because they are so often shared.
- Be sure to link to authority sites – Having outbound links on your pages to authoritative sites, especially in your market, will help your own site reputation.
- Cultivate domain Trust – Google is high on ranking sites that are trusted. Developing Trustrank should be a top priority.
- Have clear Terms of service and Privacy Policies – A clear ranking factor, Google wants to see that you care about these things.
- Links in the body of your text – Links in the body text count for more, and are also very useful for site navigation in a relevant context.
- Build a natural link profile – Make sure you try and get links form reputable and relevant sources, and avoid buying links.
- Social signals – We live in a social world, and if your site is not being talked about or otherwise shared on social media, it’s a sign that no one really cares, and hence neither will Google!
- Make it relevant! – Google loves to see relevance in all its forms on your site, from content to backlinks.
- Too many ads – Cram in the ads, especially on your home page above the fold, and expect to be relegated to the outer limits of the search results.
- The age of your domain – Realize that older domains that have been around awhile are granted more trust by Google.
- Post fresh content regularly – The Googlebot is partial to finding new content they can rank. Feed it regularly.