Everyone is after the same thing: to rank highly in the Google organic search results in an effort to enjoy the so-called “free” traffic that could flow from that.

Having said that, Google doesn’t make it easy on us, coming up with a search algorithm comprising more than 200 factors for ranking your pages. Wrapping your brain around all of these can be a full-time job, and there’s no assurance they won’t change it tomorrow!

Let’s have a quick peek at 15 of the more than 200 ranking factors necessary to rank well in Google.

15 Google Ranking Factors

  1. Make sure your primary keyword is incorporated in the title tag – Google looks hard at this to determine what your page is targeting.
  2. Lengthen your content – Studies are revealing that the top pages for any major keyword are in the 1000-1500 word count range.
  3. Faster page loading – The quicker your page loads the better. These days people just won’t wait on you.
  4. Primary keyword in your page URL – Another factor to help determine relevance and page intent.
  5. Use visual content – People are nuts about anything visual: videos, infographics, images, memes and more. Google ranks these well, partially because they are so often shared.
  6. Be sure to link to authority sites – Having outbound links on your pages to authoritative sites, especially in your market, will help your own site reputation.
  7. Cultivate domain Trust – Google is high on ranking sites that are trusted. Developing Trustrank should be a top priority.
  8. Have clear Terms of service and Privacy Policies – A clear ranking factor, Google wants to see that you care about these things.
  9. Links in the body of your text – Links in the body text count for more, and are also very useful for site navigation in a relevant context.
  10. Build a natural link profile – Make sure you try and get links form reputable and relevant sources, and avoid buying links.
  11. Social signals – We live in a social world, and if your site is not being talked about or otherwise shared on social media, it’s a sign that no one really cares, and hence neither will Google!
  12. Make it relevant! – Google loves to see relevance in all its forms on your site, from content to backlinks.
  13. Too many ads – Cram in the ads, especially on your home page above the fold, and expect to be relegated to the outer limits of the search results.
  14. The age of your domain – Realize that older domains that have been around awhile are granted more trust by Google.
  15. Post fresh content regularly – The Googlebot is partial to finding new content they can rank. Feed it regularly.