HOME >> SERVICES >> Reputation Marketing
Online reputation marketing has become an important tool for promoting your business on the Internet today, so focus on using it so that your business is able to create a good impression on your audience. So how do you really go about managing your online reputation? You want to protect your online reputation, so what should you do? The article below will explain…
Reputation Monitoring is the on-going process of monitoring all your social media accounts as well as the 100’s of business directory sites for negative online reviews. Early detection gives you the opportunity to fix these very public customer complaints before new prospects or customers see the negative reviews and choose not to do business with you.
Reputation Marketing is the on-going process of creating a 5-Star online reputation for your company. Unlike reputation management, which is a defensive strategy, reputation marketing is an offensive strategy. HVM’s systems, strategies, software and employee training encourages customers to provide you with positive on-line reviews.
Both reputation management and reputation marketing work together to create a comprehensive reputation strategy.
Encourage Your Happy Customers Send Positive Comments
Create systems and procedures that regularly remind your clients to leave positive comments on your online directory sites such as Google+ Local, Yelp and Citypages. Alternatively, they can send you an email outlining their experience.
According to Neilsen, the only type of advertising that is trusted more than online reviews is direct recommendations from friends and family.
Analyze Every Piece of Data that You Spread Online
If you”re running an online business, you will be leveraging content marketing to a great extent, which means your data will spread around the web. When you send information across the Internet, it is imperative that you analyze each and every bit of data. Why do you need to that? So that you can be certain that you are expressing your ideas in the clearest and best possible way while designing it according to the specific interest of your users. Specific product or service information needs to be shared with a clear and open approach. Following these steps will not only make a good impression on your audience but also verifies that the information you are putting online is thought out and well researched.
Making a positive impact on your audience means you”ll need to continuously post beneficial content about your business everywhere on the web to counteract anyone who might start speaking negatively about you. One of the major impacts of this is that it conquers the search results in Google with positive information about you. Rather than waiting until something negative appears or someone writes something negative about your company that you don”t want, take the precautionary measure of taking care of things while you can, before anything negative has a chance to happen.
Media Channels and Maintaining Your Transparency with Them
Having proper media support is advantageous during a time of crisis. Having a good relationship with the various media channels can help you fix a variety of issues. You do need to make sure you remain open and transparent with your media friends whether online or off. This is important because while trying to manage your online reputation, you may need their help from time to time. Having even a little amount of support from media channels will solve many issues and will allow you to fix your image.
Watch the Competition
Watch out for the competitors on various platforms who might speak badly about your product because it could badly affect your online reputation. Should you see that a certain competitor is publishing negative reports about you, then fix it by publishing many more positive reports on other platforms. If you find that your product is being presented in a negative light on a forum, then join it to give your own point of view and defend it. This article has discussed the important tips on how to maintain your online reputation and protect your brand on the Internet. With the rapid growth of communication and the variety of networking tools out there, your image can be easily tarnished in front of your target audience. Once you start taking your online reputation marketing seriously and take the necessary steps, you”ll see for yourself how effective marketing can help you make a better impression in the long run.
If you`re concerned about how you`re perceived on the internet
and you want to know more about marketing your reputation online, then contact Hypervantage, a Regina based online marketing firm, and we`ll send you a complementary, no-obligation report that shows you what your clients find out about you when they check you out online.