All of us want to close more sales leads, and often the easiest method to get that done is by carefully picking out the words we use when attempting to close the deal.

The words we select to build our sales messages have to create a mindset that is conducive to persuading the prospect to click the buy button. There is a wealth of thought that has gone into the science of conversion, and the psychology behind it is very interesting.

That’s why it’s imperative to make sure we are making the most of this opportunity. Let’s examine some words and phrases that can get more conversions for you.

Words and phrases that sell

Using the Assumptive approach — Asking the prospect “How many of these do you want today?” assumes the prospect is buying and puts them in another mindset entirely, one in which they are on the road to delivery, and no longer making a decision. If you’ve done a good job of selling prior to this, this is very effective.

Direct close — Sometimes the best way to seal the deal is by asking directly for the sale. Assuming you’ve answered all possible objections (that you know of) you can be bold and make a direct ask. Try not to be aggressive or pushy, as that will have a negative effect.

Using a fearful close — Fear works wonders sometimes, and no one likes to miss out on something they really want or need. Make it your business to make it seem as though not having your products or services will truly cost them more than the cost of the item.

Alternative close — Oftentimes if you have several products that may fit the bill, you can “help” the customer decide by phrasing your copy like “So after looking at which fits your needs better at the moment, do you want to go with Product A or Product B?”