These days we all know that social media isn’t an option, but a necessity, but at the same time many aren’t sure how to go about it with any degree of effectiveness.
All too often we stumble into it, and not just fail to produce any results we can point to, but can in many cases actually hurt our own brands by unwittingly making several easy to make mistakes. Let’s take a look at what these mistakes are, and ways to avoid them.
5 Killer mistakes to avoid in your social media marketing
- Not enough visuals – Let’s face it, we love visual content. Whether it is a video, image or infographic, visuals are apt to engage your audience in so many more ways, and for the better at the same time. Plus understand that often it doesn’t even need to be your own content you’re sharing; although you should not make it a habit to post only others visuals.
- Selling too much – No one wants to be constantly sold to, and please don’t treat your social followers like this. They will quickly move on, leaving you with no one to talk to!
- Deleting negative entries – If you are seen to be excising any negative comment from your pages, it will quickly come back to bite you. People will wonder if what is being said about your company is true, and you’ve just thrown out a great opportunity to shine by providing exceptional customer service.
- Buying likes and followers – This may seem like a great idea, but actually, those thousands of followers you obtained for $5 don’t give a hoot about you, and there isn’t anything more damning than visiting a page with thousands of followers and virtually no other engagement. Oops.
- LikeBait – Likewise, crafting controversial or enticing headlines to generate tons of likes and shares, while sharing little of real value other than a cleverly worded headline is a sure way to send readers scurrying for the exit. So much so, that recently Facebook announced they are instituting a fix in their algorithm to curb this.