Google Hangouts were made to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it has the advantage of being near immediate, very interactive, widely accessible and best of all free.google_hangout_logo325

Hangouts are super easy to conduct, and once done they are promptly loaded to your YouTube Channel, allowing a seamless transition for you to market with it.

Let’s have a look at 3 ways you can do just that!

3 Great Reasons to Incorporate Google Hangouts into your Business

Another choice for webinars – Using webinars in your small business can be cost-prohibitive, especially if you are using a state of the art platform like GoToWebinar, which can set you back over $500 if you’ve got a respectable sized audience. Hangouts, alternatively, are free to run and most of the heavy lifting is done for you, including the recording and rendering of the video. This can make it very simple to use Hangouts for webinars on the fly, customer service tutorials and much more.

Give a glimpse into your business – Hangouts can be an easy way to show off your latest products, introduce new services, and give a look inside your business. Using hangouts for instruction and customer service are excellent ways to increase your brand authority and give customers top-notch service. This is especially valid if you use social media in conjunction with Hangouts to widen your reach.

Engagement and fast service – Hangouts work great for engaging with your audience, particularly a small one. Being virtually face to face with your audience is invaluable, and has a great many benefits with regards to your efforts to brand yourself in your chosen market. Hangouts also make it possible to be a participant in what is becoming known as Agile marketing, that is, the ability to quickly respond to trends and market events with answers and solutions. This type of ability on your part will resonate wide within your market.