Today, your good looks alone aren’t enough to get visitors to opt-in to your email list, so what is often known as an “ethical bribe” is in order. This consists of the delivering of a “freebie” as an incentive to get the individual to part with their info.
What many people do, unknowingly to their detriment, is to give someone a rehashed, PLR (private label rights) ebook and feel as though will do the trick.
The problem with this is that not only is this content not unique to your business, it’s likely old information, and almost certainly not the prime focus of your business. So let’s have a look at how you can create a freebie that’s of real value not only to you, but the person who you’re asking to opt-in.
5 Ways to create unique freebie that gets the opt-in
- Videos – We all love to watch, and using a video to present yourself and your business is a great way to accomplish several tasks with one piece of content. People will typically trust more after listening and viewing your content, and not just that videos are easily sharable and can get you far more reach for your efforts.
- Podcasts – In a similar fashion, a podcast can also work its magic like a video does, but with an extra dimension: people listen to podcasts while on the move, when they’re unable to view. They also can find their way into the many podcast directories and iTunes.
- Short Reports or Ebooks – I know, I said that ebooks are taboo. What I meant though was unoriginal, rehashed ebooks. If you’re able to craft compelling, unique content that is of genuine value, you’ll get the click!
- E-Courses – Packaging a course of study into an autoresponder series is a tried and true way to convey valuable information that you can also use to lead to your desired action.
- Free Webinars – Another leading edge way to engage with large numbers of potential customers and clients in an exciting, multimedia way. They are getting easy to conduct, and if you have a Google account, you can get one going in minutes with Google hangouts.