The latest offering from Google is directly relevant to small and local business. Google My Business is a one-stop page for merchants to look after their presence on various Google products, from search, maps and Google+, Google Analytics, as well as Hangouts. This is Google’s attempt to take some of Facebook’s thunder, by allowing its users to post and share news, events and images one time, and have them populate through the entirety of their Google services.

google my business

Businesses that have been using Google+ or Places for Business will find themselves soon being transitioned to the new platform. There is an Android app right now, and we suspect an iOS version is right around the corner.

How does this all work together?

It appears that the primary advantage of this new offering is that all your Google services are now in one place. That, and that the ease of updating and populating all of your properties is easier. When you log into Google My Business for the first time, you’ll notice that Google has taken the liberty of populating your account using what you’ve put into the other Google properties. You will have the chance to fix or change what you need to easily.

Then you reach the dashboard as it were. This page consists of all your important Google services, such as:

  • Google+ Shares
  • Google Insights
  • Customer Reviews
  • Google Analytics
  • Google Hangouts

You can get to those functions from this screen and add content, manage review as well as start a Hangout. The mobile version of Google My Business is sleek and incredibly easy to navigate.

Is this the end of Google+?

It may be too soon to tell what this means for Google+. At this point, just consider this a change of address. At this time there doesn’t appear to be any loss of functions for Google+ and it may actually benefit from the automated atmosphere and better organization this delivers.