If you have an offline business and wish to take a version online, or simply want to begin a business online, you must have an understanding of what exactly it takes to build your brand online.
There are a few basic differences between offline and online, and one of the most important things you need to grasp is that things online can happen almost instantly, so it would be a good idea to be prepared.
Let’s take a look at four steps to get you going with building your brand online.
Four easy steps to take your brand online
Here are some of the basics you need to secure so that you can successfully take your brand online.
Identify your audience and competition – For best results online, you’ll want to have a really good idea who your ideal customers are, and in addition to that, who is also after their attention, or in other words, your competition. Knowing this information going in is very important.
Building a web presence – You’ll need a domain name for your brand that reflects your business, as well as web hosting to put it on. Have a proper website built, and don’t opt for a free site that you see advertised. These are just subdomains of another company’s site, and you won’t really own anything.
Get Social – Sign up for and create social media pages that you can publish to. These might be different for every business, but for almost all they will include Facebook, Twitter, LinkedIn and YouTube. Make sure your contact information is the same across all of these properties, as well as your website. This is important for ranking well within Google.
Begin to post content and engage people – Once all of your properties are ready to go, it’s time to begin to populate them with content. This is a required step, and one to take care with. It is where your authority, search engine ranks, and traffic will ultimately grow from. When people begin to engage with you through comments, make sure you keep up your end of the conversation, and help begin your brand’s authority online!