If you’re simply trying to rank your site and you run into offers to help you do precisely that for a measly fee of $299 (or a lot more) it can be hard to know what to do. I mean, not all of us are fully up to date on what’s working presently in the search engines, and it can be very easy to take these people up on their offers.
Unfortunately there is no easy answer. Much of the SEO advice you see comes with a price tag, that is, someone hoping to sell you something. SEO is one of those things that morph as time goes by, and there’s no guarantee that what worked a year ago has any prayer of doing anything for you now. Even worse, it might even hurt you irreparably.
So rather than raise the white flag of surrender, let’s look at 5 SEO services we know no longer work, so you aren’t tempted to spend any of your precious marketing budget on them.
5 SEO Services to Skip
- Anything starting with Y – Specifically, Yelp, Yext and the YellowPages. We’ll give Yahoo a pass for the moment. These companies all wish to help you get a more robust presence in local search, but the fact is they are having a tough time remaining relevant themselves. Get listings and reviews the old fashioned way – earn them!
- Avoid search engine submission services – You can do this on your own, and the good news is you really don’t need to. The search engines, especially Google, prefer to find your pages by themselves. Just focus on creating great content, and announcing it via your social media platforms, and the hard work is done. Not so hard, right, and it was free.
- Don’t spin your content and spew out all over the web – One time someone thought that since a little content was great, a lot would be greater. Doesn’t work like that. This was the basis for the recent Google Penguin update that purged the internet of many sites containing duplicate and spun content.
- Don’t build link farms – Farms are great, for food. Thinking you will game Google by building linkwheels and site pyramids is a fools game. This did work for a time, but that was a long time ago.
- Don’t buy links – Google can spot if you purchase links, and the best you will achieve from that is that they won’t do you any good; the worst, well, you won’t be able to find your site in Google. Enough reason? Thought so.