Why deal with all the trouble of setting up a spiffy site merely to have people disappear as fast as they arrive? There are several reasons people will head for greener pastures, and there are also specific ways for you to help make sure they hang in there a little longer. Let’s take a look at why you may have this issue.
What you might be doing wrong
It’s not really a mystery why people abandon your pages, and it’s equally simple to fix. Here are a few of the more prevalent reasons.
- Site takes too long to load – Some studies indicate that you have as little as 3 seconds to get your site loaded, or a majority of people will leave. Your goal is to make sure that your site loads quickly, and gives you a chance to be seen.
- No mobile – We are increasingly a society connected to our mobile devices. A full 50 percent of us now search via mobile, and about two-thirds of email is currently opened there. Enough said?
- Is your site experience difficult? – If you make your visitors jump through a bunch of hoops to go where they want to be, you’ll discover that many won’t bother. Take a close look at this.
- Site security questions – If your visitors are queasy about the security of your site, they’ll be very unlikely to enter any sensitive information there, like say for instance a credit card numberâ€¦ Check into putting appropriate site security badges to help with that.
- Awful navigation – If you can’t reasonably get around your site without bringing on a headache, you may need a navigation makeover. Make it as simple as possible to get to the important parts of the site your visitors presumably want to go.
- No purpose – Why does this page exist? If they can’t tell that in a heartbeat, they will leave you for another. Don’t confuse the issue by having scads of ads all over the page, most of which take way from the point.
- Nothing to see here, move along – There’s nothing worse than arriving hopefully on a site to see content that’s old and out of touch, no social interaction and no one commenting or worse, answering those comments. I know what I would do: how about you?