Several Reasons Why You Should Investigate PPC for Your Small Business

Many people make the assumption that pay per click is a total waste of time for local markets, and they couldn’t be more wrong. There are a lot of good uses for PPC for local that can not only deliver new customers or prospects, but also enhanced search engine results.

Let’s take a little time to check out four reasons why it’s important for you to at least consider utilizing pay per click ads for your small business.

Four great reasons to use PPC for local marketing

You’ll get near instant traffic – While it can take years and much effort to secure a top organic search engine result, with PPC it can be fairly instantaneous. Set up your campaign properly and you can have targeted visitors within minutes. In addition to that, you also benefit from the considerable amount of data that this generates, items such as keyword effectiveness, which ads are working and more.

Own more search engine real estate – Even though you may be doing well on the organic side, with a page one listing for at least one page, wouldn’t it be awesome to own a top PPC listing on that same page as well. Plus, it didn’t take years to acquire either. This can help in several ways, among them pushing competitors down or off the page, and helping to solidify your brand in the minds of consumers.

The ability to target your customers and prospects – With advanced demographic targeting tools at your disposal, you can target only consumers who live in a particular area, are of a particular gender, or a number of other factors.

Employ remarketing – A relative newcomer to online ads is remarketing. These are the sorta creepy, (yet highly effective) ads that seem to follow along with you wherever you go online. Like it or not, ad networks are tracking what your interests are, and are using that data. The great news is, now you can use this to your advantage as well.