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It wasn’t that long ago that small business thought social media nothing more than a time-sucking distraction; something to keep your employees from whiling away their days upon. Not any longer. Now you’d give your brother’s 401k for someone social media savvy enough to take your business to the next level.

See how you compare, and what you might want to implement for your small business marketing moving forward in 2015.

How are small businesses using social media going into 2015?

It’s now being reported that 74.5 percent of small businesses are utilizing social media to brand and otherwise promote their companies. What’s more, they’re not afraid to spend some money either. Some 21.4 percent of these same businesses list social media as where their media dollars are spent. They are not doing this for a time wasting activity!

55 percent of these companies have a Facebook business page, and another 20 percent are using Facebook Ads to promote posts on that page.

There are other players, obviously, and some of these include LinkedIn, Twitter, Pinterest and Instagram. You can also have Google+ in this group, even as they transform yet again into what’s is known as Google My Business, an all-encompassing amalgam of Google+, Places, Local and Maps. (and probably something else by now!)

What can you do to get your business working with social media?

The first thing to do is to make a decision to start and stay active. Too many times you’ll see a Facebook Page tossed up with little care and no ongoing attention. You’re doing this to gather prospects and new customers to your business; don’t make this mistake!

Offer people who come to your social media pages thoughtful and unique content. Share what you find helpful and valuable, and insert your own comments and reflections.

Make videos, and always endeavor to point people to where you want them to go, preferably your blog or site. Engage with anyone who wants to strike up a conversation, and be generous with your comments and knowledge. You’ll find that before long you’ll have more of a following than you expected!