If you’ve not yet devised your 2015 marketing plan, don’t despair, there’s still time, but the earlier you get on this, the more effect it will have for your business this year.
Making a clear and precise roadmap of where you’re going and how you want to get there is paramount to both your short and longer term success.
But what should you include in your plan for marketing in 2015? What specific items or initiatives stand out as things that will propel your business to where you want it to go, and not merely stand pat. Let’s look at 5 things you’ll want to consider when crating your 2015 marketing plan.
5 Potential pieces of your 2015 marketing plan
Create a content marketing initiative – If one of your aims in 2015 is to create and post more content, and it should be, understand that doing so can help in many ways. Not only for the immediate benefits of new and fresh content for your web properties, but also providing you the power to repurpose some of that into various forms, multiplying your efforts.
Dive deep into video – If you haven’t yet started making video an integral piece of your marketing plan, now is the time! There are many ways to do this, and a lot of them don’t require that you even be on camera, so being camera shy is not an excuse!
Invest in your SEO – If your site or content has SEO issues, and you aren’t ranking as highly as you desire in Google’s organic search results, maybe it’s time to invest some time or money or both into improving your SEO. It will be money well spent.
Find other sources of traffic – Make it your business to investigate other forms of web traffic, and start using them. Simply putting all your eggs into the Google basket has never been wise, and considering that there are numerous great traffic sources available, now is the time. Perhaps it’s time for you to finally get into paid traffic as well this year.
Adding any new products this year? – If you are planning to add another product, or several, this year, make sure to account for this in your 2015 plan, as it obviously will need some time and money as well.